The United Kingdom and Tanzania share a long-standing partnership, and a new, ambitious chapter in our trade relationship is now within reach.
From our mission here in London, we have set a clear and compelling goal: to boost Tanzania’s exports to the UK to £1 billion by 2030. The path to achieving this, however, requires a concerted effort from our producers and a deep understanding of the sophisticated British market.
The UK’s appetite for fresh, high-quality produce is a year-round constant. This presents a golden opportunity for Tanzanian growers, but success hinges on more than just a good harvest. It demands a strategic approach built on consistency, competitiveness, and an unwavering commitment to quality.
British buyers are looking for reliable partners who can deliver steady volumes without fluctuation. They seek competitive pricing, but never at the expense of quality.
Crucially, Tanzania is uniquely positioned to fill the seasonal gap from November to April, when other regions cannot supply. Furthermore, durable and attractive packaging that can withstand the long journey and appeal to British consumers on the shelf is non-negotiable.
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The most promising crops for Tanzanian exporters are those where we hold a competitive edge. Think of okra, specifically the Indian Pusa Savani variety; purple passion fruit; and large, low-fibre ginger.
There is also significant demand for Hass avocados in larger sizes, fresh herbs like chives and basil, and oriental vegetables such as Chinese and Thai aubergines, especially during the winter months.
Speaking of herbs, this is a particularly lucrative niche. Driven by restaurants and health-conscious consumers, the demand for fresh herbs is growing rapidly.
While the volumes are smaller than for avocados, the margins are higher and provide access to premium buyers. Success here depends on impeccable cold chain logistics and robust packaging, as these delicate goods are typically air-freighted to preserve their freshness.
Stringent regulations
Let us be clear: the UK operates one of the world’s most rigorously regulated food systems. Since Brexit, the rules of engagement have changed. The Import of Products, Animals, Food and Feed System (IPAFFS) requires pre-notification for all consignments, with risk-based checks at Border Control Posts.
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Failure to comply with strict sanitary and phytosanitary rules—covering everything from pest control to pesticide residues—can lead to costly rejections or the destruction of goods.
Beyond government regulations, market access to the lucrative supermarket shelves requires internationally recognised certifications. Standards like GlobalG.A.P., SMETA, BRCGS and LEAF are not optional extras; they are your ticket to the high-volume retail market.
Without them, exporters are confined to the wholesale or niche sectors, missing out on the most significant opportunities.
Confidence
Ultimately, success in the British market hinges on confidence. Trust is built through reliability, transparency, and professionalism. Tanzanian exporters can stand out by partnering with reputable importers, delivering consistently on agreed terms, and providing buyers with seasonal crop calendars to help them plan. In a competitive market, your reputation for dependability is your most valuable asset.
The roadmap is clear. We urge our exporters to confirm market fit, ensure full compliance, obtain the necessary certifications, perfect all documentation, plan logistics meticulously, and leverage the support available from organisations like the Tanzania Horticulture Association (TAHA) and our High Commission.
The £1 billion goal is ambitious, but it is eminently achievable. By prioritising quality, mastering compliance, and fostering strong relationships, Tanzanian exporters can firmly establish themselves in the UK’s lucrative market. The opportunity is on the table; it is time for us to seize it.
Mbelwa Kairuki is the High Commissioner for Tanzania to the United Kingdom. He’s on X as @MbelwaK. The opinions expressed here are the writer’s own and do not necessarily reflect those of The Chanzo. If you are interested in publishing in this space, please contact our editors at editor@thechanzo.com.
