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CHADEMA Launches ‘Tone Tone’ Campaign to Boost Citizen Funding for Local Politics

The party has integrated digital platforms across multiple payment systems, including mobile money and social media, to facilitate contributions.

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CHADEMA has launched the Tone Tone (Drop by Drop) campaign on Thursday, February 27, 2025 to enhance public funding of local politicking. The campaign which was launched just before midnight has quickly gained momentum, attracting massive public participation on social media. The party has integrated digital platforms across multiple payment systems, including mobile money and social media, to facilitate contributions.

“The essence of this campaign is that a single drop may seem insignificant, but when collected together, it forms rain, rivers, and oceans,” said the party’s Deputy Secretary-General, Amani Golugwa.

Reinforcing this message, CHADEMA Secretary-General John Mnyika highlighted the party’s steady growth since 1995 when it secured only four parliamentary seats. By 2015, the party had gained 72 MPs, 1,104 councilors, and control of 20 councils before what he described as electoral disruptions in 2020.

“This party has grown consistently since 1995. Join us in this ocean of change to bring justice to our nation,” Mnyika urged.

Party Chairperson Tundu Lissu emphasized that while their mission is clear, they need public support to achieve their goals. Before launching Tone Tone, the party introduced the Nimo (I’m Also In) campaign as a trial initiative. Citizens were invited to send “Nimo” to a designated party number to express their interest. According to CHADEMA, approximately 1,000,000 people responded nationwide.

“There is a lot to be done, but we must start drop by drop. This approach will help us accomplish what we have long intended to do,” said Lissu. “Once these drops turn into a flood, nothing can stop us—because that is the power of the people.”

CHADEMA’s new leadership has committed to strengthening grassroots funding to reduce financial dependency while ensuring the party’s operations run effectively.

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