As generative AI tools continue to transform journalism globally, a new study on AI adoption in Tanzania’s media sector has found that approximately 53% of newsroom leadership is prepared to adopt AI. However, only 22% have discussed AI policies.
Titled “The State of Artificial Intelligence (AI) for Media Development (AI4MD) in the Tanzanian Context,” the study was conducted by Tech & Media Convergence (TMC) in collaboration with UNESCO’s International Programme for the Development of Communication (IPDC). The research aimed to assess AI adoption, challenges, and opportunities in Tanzania’s media sector.
Out of 350 journalists, editors, and media practitioners surveyed, 73% acknowledged AI’s role in journalism, particularly in content production, fact-checking, and audience engagement. However, around 40% expressed concerns about AI’s potential role in spreading misinformation and disinformation.
While AI presents opportunities for the media, the study found that its adoption in Tanzania remains limited due to low awareness, inadequate skills, ethical concerns, and accessibility challenges. Many journalists lack formal AI training, with about 95% of those surveyed expressing a strong willingness to acquire AI skills highlighting the need for structured learning programs.
READ MORE: Practitioners Express Cautious Optimism for the Future of Media in Tanzania
Calls for AI Training and Policy Development
Speaking at the report’s launch, Tech & Media Convergence (TMC) Chief Executive Officer Asha D. Abidallah emphasized the importance of technological adaptation in Tanzania’s media sector.
“Technology is key to innovation. It is crucial for Tanzanian media professionals to embrace technological changes in a way that aligns with our local context,” she said.
As part of this initiative, the IPDC program plans to equip around 300 journalists with AI skills. However, Asha noted that understanding existing strengths and gaps in AI adoption was a necessary first step before implementing training programs.
“This study has helped identify the critical areas where journalists need support,” she added.
The report recommends establishing structured AI capacity-building programs for journalists, focusing on AI literacy, ethical AI use, and digital security. It also stresses the need for clear, context-specific AI guidelines to ensure responsible AI use, enhance media sustainability, and uphold journalistic integrity.
Government Steps Toward AI Integration
The Tanzanian government has recognized the importance of regulating AI in the media sector. A committee formed by the Minister of Information in 2023 tasked with assessing the economic status of media houses and journalists’ welfare has recommended developing AI integration guidelines.
Lilian Shirima, a representative from the Ministry of Information, underscored the need for collaboration between state and non-state actors to successfully adopt technological changes such as AI.
“The Ministry of Information is committed to ensuring that the media sector keeps pace with global technological advancements while upholding our values of transparency, responsibility, and cultural integrity,” Shirima stated.
READ MORE: Tanzania Court Adopts Artificial Intelligence (AI) in its Processes
Nancy K. Angulo, Sector Lead for Communication and Information at UNESCO, reaffirmed UNESCO’s commitment to supporting AI skill development and ethical guidelines for journalists.
“As a leading UN agency in media freedom, freedom of expression, and access to information, we recognize the urgency of equipping journalists with AI skills and ethical frameworks,” she said.
She emphasized that the study lays the foundation for strengthening AI-related capacity-building, promoting ethical AI use, and supporting policy development in Tanzania’s media industry.
